D
Drive.com.au
Saturday, 9:47 PM

"While your team logs off,
three AI specialists
are just clocking on."

Owned data growth. Qualified lead capture. Social auto-response.
Working 24/7 to turn Drive.com.au traffic into monetisable action.
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Use Case 1: Qualified Lead Capture

Lead Qualification Flow

WhatsApp (From Facebook Ad) — Saturday, 11:23 PM — Marcus taps 'Message Us' on a Hyundai Tucson ad

facebook 🔍
Sarah Mitchell
1h ago · 🌐
Finally getting my weekend car wash done 🚗✨
Hyundai Australia
The New Tucson — Award-Winning Design 🚗
Premium SUV quality with advanced safety and exceptional value.
📷 Hyundai Tucson Ad
Send Message

🟢 Real-time Conversation

Watch how the AI naturally guides the conversation, asking the right qualification questions while maintaining a warm, helpful tone.

Key Performance Indicators

7/7 required
Fields Captured
3m 40s
Time to Qualify
A-GRADE
Lead Grade

📊 Data Being Captured

Auto Buyer Profile
Name, location, preferences
Car Availability
Model, budget, timeline
Intent Signals
Timeline, finance, urgency
Requirements
Features, trade-in, concerns

QUALIFIED LEAD CHECKLIST

✓ Full Name
✓ Email
✓ Phone
✓ Postcode
✓ Make/Model
✓ Buying Timeframe
✓ Test Drive Preference
• Dealer SMS Confirmation: Pending
Use Case 2: Social Auto-Responder

High-Intent Comment Detection

Instagram (Comment-to-DM) — Sunday, 8:45 AM — Sophie comments on Drive's Instagram post about the RAV4 Hybrid

Instagram 📷
Your story
user1
user2
user3
car_enthusiast_22 ···
🚗 RAV4 Hybrid Post

🟢 Real-time Conversation

Watch how the AI naturally guides the conversation, asking the right qualification questions while maintaining a warm, helpful tone.

Key Performance Indicators

26 seconds
Response Time
7 minutes
Comment→Lead
Qualified ✓
Lead Status

📊 Data Being Captured

Auto Buyer Profile
Name, location, preferences
Car Availability
Model, budget, timeline
Intent Signals
Timeline, finance, urgency
Requirements
Features, trade-in, concerns

⚡ RESPONSE TIME

Comment posted: 8:45:12 AM
AI public reply: 8:45:38 AM (26 seconds)
DM initiated: 8:45:41 AM

🎯 HIGH-INTENT SIGNALS DETECTED

Data Integration Architecture

Qualified leads flow from conversation to CRM and back to Ads — powered by StackMarks

Layer 1
Conversation Channels
WhatsApp Instagram Facebook SMS
All channels feed into AI Processing →
Layer 2
IN38.ai (Supercharged Hub)
✓ AI-assisted leads land here
✓ Custom field mapping
✓ Lead scoring applied
✓ Automated task creation
✓ Enriched data extracts
↓
Layer 3
StackMarks Data Engine (Match Hub)
AI-assisted leads + tasks Enriched contact data → Contact updates → Lead events & conversions Salesforce
♻ Closed-loop system: Data flows continuously to optimize both agent performance and ad targeting
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Use Case 3: Owned Data Growth

Capturing First-Party Contact Data

High-intent SUV advertising audience gets a friendly interaction from Drive's agent

facebook 🔍
Friend Name
2h ago · 🌐
Just had the best coffee...
Drive.com.au
Looking for an SUV under $50k?
Compare the latest models
🚗 SUV Listings
Send Message

🟢 Real-time Conversation

Watch how the AI naturally guides the conversation, asking the right qualification questions while maintaining a warm, helpful tone.

Key Performance Indicators

Email, consent
Contact Data
2 models
Interest Signals
3–6 months
Timeline

📊 Data Being Captured

Auto Buyer Profile
Name, location, preferences
Car Availability
Model, budget, timeline
Intent Signals
Timeline, finance, urgency
Requirements
Features, trade-in, concerns

DATA CAPTURED

✓ Email: sarah.t@gmail.com
✓ Vehicle interests: RAV4 Hybrid, Mazda CX-5
✓ Consent: Newsletter + price alerts
✓ Engagement: Passive buyer (3–6 months)

OWNED DATA VALUE

First-party, consent-based contact
Vehicle preference data for targeting
Feeds into StackMarks for ad optimisation

💡 This high-intent browser was anonymous. Now they're a consented first-party contact with vehicle preferences logged.

No form. No friction. Six messages.

StackMarks will pass audience to Smartly for dynamic ad optimisation

Qualified leads scored, enriched, and ready for dealer partners

Real-time sync to Salesforce CRM

AI-Assisted Leads Salesforce CRM Live Privacy Compliant Encrypted

Weekend Performance

47 Conversations → 12 Qualified + 23 Owned Data + 8 Social — All synced to Drive CRM

47
Total Conversations this weekend
12
Qualified Leads Sent to Dealers
23
Owned Data Contacts Captured
8
Social Comments Converted

Owned Data Growth

23 new contacts
19 newsletter signups
14 price alert subscriptions

Qualified Lead Capture

18 started qualification
12 fully qualified (all fields)
67% pass rate

Social Auto-Response

14 high-intent comments detected
8 qualified from DM
31-second avg response time
< 30s
Avg Response Time
vs 4+ hrs industry avg
76%
Qualification Rate
vs 15% from forms
8–12
Data Points/Lead
vs 2–3 from forms
23
Test Drives Booked
this weekend
Marcus Chen
Grade A
High Priority Synced to CRM < 30 sec
Source: Facebook Ad → WhatsApp
Vehicle: Hyundai Tucson Elite
Score: 95%
Postcode: 2060 (North Sydney)
Timeline: Within 2 weeks
Dealer callback Monday AM. Test drive booked for Saturday. High intent — close-ready lead.
Sophie Williams
Grade A
High Priority Synced to CRM 26 sec
Source: Instagram Comment → DM
Vehicle: Toyota RAV4 Hybrid
Score: 89%
Postcode: 3121 (Richmond)
Urgency: Before April (school term)
Dealer callback Monday AM. Stock confirmed at Hawthorn dealer. Family urgency = high close probability.
Sarah Torres
Grade B
Medium Priority < 30 sec
Source: Website Chat (SUV Comparisons)
Vehicle: RAV4 Hybrid, Mazda CX-5
Score: 72%
Timeline: 3–6 months
Added to newsletter + price alert sequence. Nurture campaign initiated. Monitor engagement for future conversion.
Powered by StackMarks · Human oversight enabled

What Success Looks Like

Real improvements from automotive AI qualification systems

🕑

From hours to seconds

Response Time

Every inquiry answered immediately, 24/7—even Saturday night browsing sessions

⬤

From 3 form fields to 8+ data points

Engagement Quality

Real conversations capture intent, budget, timeline, and trade-in details

🎯

From tire-kickers to test-drivers

Lead Quality

Pre-qualified leads with finance status, timeline, and genuine purchase intent

💬

From 'is this available?' to booked appointments

Dealer Efficiency

AI handles routine questions so dealer teams focus on closing

📈

From 9–5 to 24/7

Always-On Coverage

68% of car research happens evenings and weekends—now you're there

💰

Measurably lower with AI qualification

Cost Per Converted Lead

StackMarks tracks true cost to sale

Let's measure the real impact together.

Every dealer is different. We'll work with you to define success metrics and track them from day one of your pilot phase with StackMarks analytics.

MONDAY, 9:00 AM

Your Dealers arrive to find:

47
Weekend Conversations
12
Qualified Leads Sent
23
Owned Data Contacts
8
Social Comments Converted
32
Staff Hours Saved
✓ 100% Response Rate Weekend

Before — Friday, 6:30 PM

✗ Website visitors bounce without leaving contact details
✗ Social comments sit unanswered for 48+ hours
✗ Unqualified 'is this available?' leads flood dealers
✗ No first-party data capture running after hours
✗ Monday morning inbox chaos

After — Monday, 9:00 AM

✓ 23 new contacts with vehicle preferences logged
✓ 12 fully qualified leads sent to dealers with all required fields
✓ 8 social comments caught and converted before competitors
✓ Every lead scored, routed, and ready for action
✓ Dealers only see leads worth their time

Zero Missed Opportunities

All leads in CRM, ready for action

32 hours
Admin time saved
100%
Response rate
12
Hot leads ready to close

Your dealers get leads worth calling.

Your data asset grows while you sleep.

Your social engagement converts, not just counts.

Ready to see it in action?

Let's pilot with your brand and prove the numbers.

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